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The Psychology of Scent: Why Smells Trigger Emotion and Memory

The Psychology of Scent: Why Smells Trigger Emo...

Explore how scent influences memory and mood in our latest blog. Discover how New York Army perfumes—Brooklyn, Wall Street, and Empire—embody the city's spirit. Learn to use fragrance intentionally to...

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Travel flat lay with perfume bottle, passport, and sunglasses

How to Travel with Perfume: Tips for the Stylis...

You know how walking into a room and leaving your cologne or perfume trailing behind you feels pretty cool? That moment is what this story tries to save. Packed inside...

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Perfume bottles representing different NYC neighborhoods with skyline and street scenes

What Your Favorite NYC Spot Says About Your Fra...

Discover Your NYC-Inspired Signature ScentFrom the bold hustle of Wall Street to the laid-back creativity of Brooklyn, New York City's neighborhoods echo through scent just like they do through style....

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Elegant perfume bottles displayed on a chic vanity table

5 Common Myths About Perfume Longevity-and the ...

Ever noticed how some folks swear a perfume will stay on you for 24 hours, while another bottle vanishes by lunchtime? Popular belief is full of half-truths, so I called...

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Top 5 Gift Ideas for the Modern Gentleman (Father’s Day Special)

Top 5 Gift Ideas for the Modern Gentleman (Fath...

Father’s Day is more than just an event on the calendar; it is an opportunity to appreciate men who have influenced our lives with their wisdom, determination and unwavering commitment...

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Unisex perfume bottles on a minimalist

Why Unisex Fragrances Are Dominating The Industry

Unisex perfumes revolutionize the perfume industry while appealing to a brand new generation of scent enthusiasts. Learn how gender-neutral perfumes are creating a buzz and becoming increasingly popular among today’s...

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